About the use of 3D
I experimented with 3D imagery to give a 'gimmicky' feel to the book.
The book was therefore created in red/green anaglyph 3D for a sense
of cheap novelty. 3D glasses are included in the front of the book and
the consumer is instructed when to put them on and take them off. Some
diagrams require the viewer to close one eye and then switch to the
other in order to get the hidden messages within the pages - Viewing
the book should feel complex and yet embarassing.
The section, What's
3D and why the funny-looking glasses? Seeks to explain how
to view 3D, suggesting that the novely glasses can enhance understanding,
whereas the over complex information instead seeks to cloud the issue
and bedazzle the consumer.
There are two types of anaglyph illustrations used in the book;
1. A composite image that appears to
have several levels when viewed with the red/green glasses.
e.g. the image of the Lemorette factory on p.20, A Doctor
Speaks... the image of Dr.Wolf's endorsement on p.2,
and all six of the separate stuck-in
2. Two separate images, one in green,
the other in red viewed by opening and closing each eye in turn.
e.g. the image of the woman on p.6 Worries
melt away... , the diagram on p.7 What's
a filter anyway? and the face in the rounded box on
the cover of the book.
What's a filter anyway?
/ How do other brands compare?
This diagram needs to be viewed by blinking each eye in turn to see
the Lemorette brand stopping all harmful lines from penetrating
the body, closing the other eye shows tangled lines in the lung area
when a different brand is smoked.
illustrations (below) show how the illustration is seen in the green
lense only (left) and the red lense only (right).
I used Adobe Photoshop to separate my illustrations into about 6 layers
and then created a red and green
version of each layer. To make images appear closer to the viewer the
red layer should be shunted to the right. In order to make the image
recede the red layer should be shunted to the left.