About the Menthol Madness Packet
The packet measures 125mm x 235mm It contains a folding
display box printed on green card in a clear packet. An information card
is visible through the back of the pack. Menthol Madness is stapled shut
with a folded glossy card label. The box can hold up to 20 cigarettes
and 10 sticks of gum.
The Menthol Madness packet was a response to the
effects of menthol cigarettes or chewing gum on the body. If Mint or Menthol
is used to freshen breath and nullify soreness, I wondered what an overdose
of Mint could do.
The box container is presented as a promotional item
for Elysian's Cigarettes (my own fictional brand). The purpose
of the box, when constructed, is to hold 20 cigarettes and 10 sticks of
gum. The instructions on the box explain how to smoke and chew gum at
the same time to achieve over-mentholisation, known as the Menthol
Rush - Everybody is talking about.
Although Menthol Madness is an obvious
exaggeration, in the U.K. in the early eighties the combination of flouride
in the water supply plus flouride treatment at the dentists plus flouride
toothpaste resulted in a few children noticing the enamel on their teeth
had become bumpy. A reaction to too much flouride in their systems, likewise
over-consumption of the Sunny Delight, an orange drink aimed at children, was suspected
of causing the hue of the skin to become orangy. Roald Dahl's champion
gum chewer, Violet suffers a similar fate in Willy Wonka and the Chocolate
factory. The box is a functioning item although its intention is to use
hyperbole to disuade the activity it was designed for.