The Multiple measures 110mm x 160mm and is a folded card display case
for 143 self-adhesive black dots, packaged in a clear vinyl wallet.
Points... was produced in a limited edition of 7
This Multiple was a response to the written hyperbole of many advertisements
from the 1950s. The typographic convention of using three dots to cut
sentences short appears so frequently as to loose all impact...the
fracturing of phrases...implies hurried speech...and desperate enthusiasm...
Even the notion that something else continues
to happen after the words trail away -
as in romantic fiction, dot, dot,
As can be seen from the Working Visuals section of this site, many instructional
books for the writers of copy encouraged the use of a melodramatic writing
style. The intention of Ellipses Points... was to produce a pack
of dots that could be scattered liberally over ordinary prose to transform
it into advertising jargon. The three dots (better known as "Ellipses
Points") are provided in black here, but it is suggested they are
available in assorted colours to suit any page.
I intended that the proliferation of ellipses points through this sort
of imaginary multiple would further isolate ridiculous tendencies in advertising
copy and the make the device more obvious to the consuming public.